It’s that time of the year again. The time when over 110 million viewers hold their bladders during commercials to catch some of the best ads of all time. Yes, that’s right. We’re talking about those 30-second spots that run in between the big plays at the Super Bowl.

So of course, we had to talk about it in one of our Whine and Cheese sessions too. We might not be able to catch the Super Bowl here, but we can definitely gush and share our love for our favourite Super Bowl ads – from David Harbour’s Dirty Dancing tribute to sassy senior citizens singing a parody of the Banana Boat Song.

(Oh if you’re wondering what this whole Whine and Cheese thing is about, we briefly explained it in our last “Whine and Cheese: Merdeka Edition” post.)

1. Tide – It’s a Tide Ad

Is it a typical car ad? No. A beer ad? Nope. It’s a Tide ad. Now that’s a clever way of spoofing every typical Super Bowl commercial out there and making your USD $5 million spot worth it. And who doesn’t love David Harbour and his smooth-as-butter (as Mashable would say) acting? Best of all, nobody died from eating those damn Pods.

“This.was.so.smart. Super Bowl ad brief for all agencies: TRUMP ALL OTHER ADS.”
– Michelle Francis, Senior Copywriter

2. Tourism Australia – Dundee

Just when you thought there was going to be a sequel to Crocodile Dundee, Tourism Australia got us fooled. The faux movie trailer turned out to be just one giant tourism ad. But fans are begging for the movie to happen that they even created a petition. C’mon people. We. Need. To. Make. This. Happen.

“Second favourite Super Bowl ad for 2018 (first would, of course, be the Tide ads). I love how they decided to break through to American viewers by going full-on Australian. Australian stereotypes, Australian cast, Australian movie reference, Australian humour. Could’ve been another cheesy tourism ad, but nope! They went all out and created a fake movie trailer about Australia.
– Beatrice Tan, Copywriter

3. Toyota – Good Odds

Okay, who decided to chop some onions up in here? This Paralympic-themed spot may have nothing to do with cars but it still gave us all the feels.

“Love how just by putting numbers in the video enhanced the narration.”
– Chi Cheng, Art Director

4. Doritos x Mountain Dew – Doritos Blaze vs. Mountain Dew Ice

A rap battle between Game of Thrones star Peter Dinklage and Morgan Freeman aka God? Hell yeah. Look at them getting their freak on! (Also, could this fire-and-ice theme be a subtle nod to Game of Thrones: A Song of Ice and Fire? If it is then well played, Doritos and Mountain Dew. Well played.)

“Celeb endorsements done right. Love the contrast as these guys are used to playing really heavy characters. The Hip Hop element is juxtaposed perfectly as it breathes new life to whatever perception you have towards these guys.”
– Fazil Fuad, CEO

5. Amazon – Alexa Loses Her Voice

This is what happens when Amazon’s virtual assistant Alexa goes on MC. Hollywood celebs—Gordon Ramsay, Cardi B, Rebel Wilson, and Anthony Hopkins—take over and fail hilariously. We can’t deny how entertaining and funny they are though. A+ for effort!

“All I need in this life of sin is Gordon Ramsay reminding me that I cannot cook. It’s what everyone needs, really. And using Anthony Hopkins was rad too.”
– Rathika Sheila, Copywriter

6. Tide – It’s Another Tide Ad

Seriously, can anybody ever get tired of David Harbour? And this time, it’s with the Old Spice guy. Plus, for that extra cherry on top, the ad even ends with Harbour singing, “Tide ad” over the classic Old Spice jingle. Just give this man a damn Oscar already.

“This.was.so.smart.too. Using one of the most recognisable commercials to showcase your product. Short and simple.”
– Jeremy Phun, Junior UX Designer

7. Doritos – Ultrasound

People will go to great lengths to get some Doritos. Unborn babies included. Sounds ridiculous? It totally is.

“I like how low-key terrifying it was. Without showing any gore, the ad still makes you cringe and laugh at the same time.”
– Andrew Kasimir, Copywriter

8. E*TRADE – This Is Getting Old

E*Trade taps into the issue of not having enough savings for retirement. But instead of making one of those emotional ads, we get a silver-haired window cleaner, an elderly lifeguard, and a hype grandma singing to Day-O. Shoutout to DJ Nanna!

“I love how they used music to represent the story, and added a little bit of humour to it.”
– Kah Suit, UX Designer

9. Volvo Interception

Okay, so we cheated here a little. This isn’t a Super Bowl ad; it’s a Super Bowl campaign, done in 2015. Sorry, our Senior Art Director was busy and sorta flung this case study at us. But it’s still ah-ma-zing.

“Brilliant idea and strategy.”
– Nic Low, Senior Art Director

10. Pepsi – This is the Pepsi

Remember that Britney Spears’ Pepsi ad? Well, this year, the brand gives us all that and more by taking us through decades of pop culture icons including Michael Jackson, Cindy Crawford, and even the DeLorean from Back To The Future. All the throwback feels!

“Love how they took their past classic ads and made it something relevant today.”
– Yaw Kho, Developer

There you have it, folks – a round-up of our favourite ads for this year. We could go on and on about David Harbour how brilliant these ads are, but let’s not make this post too long. So au revoir – till the next Super Bowl!